"Journalists were actually actively looking for the contrarians."
Hence the problems.
If 999 out of 1000 scientists say sane environmental things and 1 is paid to believe the opposite, a journalist presenting both sides equally is not presenting a valid picture.
https://www.bbc.com/news/science-environment-62225696
The audacious PR plot that seeded doubt about climate change
Thirty years ago, a bold plan was hatched to persuade people that climate change was not a problem.By Jane McMullen (BBC News)