me: how do I use product x?
google: buy product x here!
or here!
get x cheap!
five ways to buy x
other people search for 'where can I buy x'
*pages and pages more like that*
me: but I already have product x, I just want to find information about using it... :-(

Google has become impossible to use as a search engine, which is unfortunate since it is a search engine.