From a little ago, but several people shared this today, a blog at the FTC (US government thing to regulate businesses and in this case advertising claims), reiterating that just claiming a product has AI is not allowed without making sure of some things. I especially appreciate the risk/responsibility thing: AI tends to be vague and poorly understood, but as a business you are responsible for your product so you better understand how it works, how it gets to its output and how you can test it.
#AI
https://www.ftc.gov/business-guidance/blog/2023/02/keep-your-ai-claims-check