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From a little ago, but several people shared this today, a blog at the FTC (US government thing to regulate businesses and in this case advertising claims), reiterating that just claiming a product has AI is not allowed without making sure of some things. I especially appreciate the risk/responsibility thing: AI tends to be vague and poorly understood, but as a business you are responsible for your product so you better understand how it works, how it gets to its output and how you can test it.