Great to hear that #tumblr is going ahead with trying #indieweb integration. When I first saw them posting that, they confused indieweb with Mastodon, so I didn't have much faith. Now they seem to know indieweb and activitypub are two different and interesting targets to connect with.

I mean, WordPress can already do indieweb with the right plugins and tumblr sort of is WordPress these days... (well, owned by)