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This has people worried. The emails also went out to individual hobbyists, testing their reaction, not just to companies and organisations. Intentionally or not, this is research on persons that didn't agree to being, or even knew they were, test subjects.
#PrincetonPrivacyStudy

Because I'm friends with a bunch of privacy folks on here, I want to give a PSA about an oddly worded request for info about data access procedures. It's a Princeton study, and you are under no obligation to respond. I think it's worthwhile to outline the study and my concerns: